CREATIVE DIRECTOR/VISUAL JOURNALIST

I am a driven, empathetic, and highly adaptable storyteller bridging the gap between strategy, production, and distribution to create authentic and impact-oriented stories. Learn more about me here.

I've handpicked a collection of video and photo stories, brand identities, and campaigns to share my work and journey.

Check it out 

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LOWE’S YOUTUBE

PRODUCTION MANAGER (USA, 2022 - 2024)

Video development and production for Lowe’s YouTube Channel, known for its best-in-class home improvement how-to’s and renovation series.

UNEXPECTED ART

SENIOR PRODUCER (USA, SEPT 2022)

Video campaign for Lowe’s + Samsung with three artists showcasing limited edition Bespoke refrigerator panels

CURIOUS BY NATURE

DirectoR, videographer, & EDITOR (USA, 2021)

Published with S’well in Integrated Earth Month Campaign. Shared with Brand Storytelling.org and Awarded for CPOY76 Bronze in Short Documentary

CAN YOU HEAR HER?

Videographer & Producer (Belize, 2020)

Created for Barriers in UNC Global Storytelling. Project awarded for CPOY75 Silver in Online Storytelling and CPOY75 Award of Excellence in Short Documentary

A SMALL, BIG DEAL

SENIOR PRODUCER (USA, 2021)

Video campaign highlighting the Making It… With Lowe’s program for small and diverse businesses to get into Lowe’s

‘VACCINATION QUEEN’

PRODUCER, PHOTOgrapher & WRIter (PUERTO RICO, 2021)

Published with Kaiser Health News, US News&Report, Chicago Times, and others

USA FOREVER

Co-Producer, photographer & WRITer (USA,2020)

Published in National Geographic, The Atlantic, Scalawag Magazine, and Here Magazine

WHAT REMAINS

Videographer & Producer (USA, 2020)

Documentary on Coal Ash Pollution and community efforts to clean up in Walnut Cove, NC

Every Brand has a Story.

I love telling authentic stories and designing collaborative solutions for non-profits and companies. From content creation, strategic design thinking, brand identity development, to digital marketing, I help brands communicate their unique story to the world.

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