Lilac Stories led a re-brand and created a visual identity for Thanda Zulu. We created a logo, branding elements and a website.
Thanda Zulu is a beadwork company dedicated to embracing tradition, empowering women, and enriching communities in KwaZulu-Natal, South Africa. Most of the women who bead for Thanda Zulu have struggled for most of their lives to earn a sufficient income that will allow them to support themselves and their families. They didn't believe they would be able to earn an income through a craft they loved, were skilled at, and could do from the comfort of their own homes.
Over the years, Thanda Zulu has worked to cultivate confidence in these women as artists, not just Beaders. A sense of empowerment is felt through their ability to translate this long-standing craft into a way to support themselves and their families. To learn more visit: www.thandazulu.org